The day Michelangelo used the Virgin Mary for guerrilla marketing:
Most people are afraid of attracting attention. "Let's build and they will come" they say... but no one is going to come without marketing. Michelangelo Buonarotti was well aware of this, and you should, too: It's always a good time to remember that Michelangelo sculpted the Pietá in his early twenties. (And by the way, the Pietá is one of the greatest marble sculptures of the history of mankind) He took TWO YEARS to make it. Let it sink for a moment. It's important. One day, he was around the masterpiece when he overheard two men talking about it. He moved ... [keep reading...]